Monday, July 4, 2011

The Little Red Book of Wisdom By Mark DeMoss

The Little Red Book of Wisdom by Mark DeMoss

The Little Red Book of Wisdom is about time tested principles that will assist you in both your personal and your business relationships.  The author draws on several of his personal experiences to demonstrate how there is wisdom in using many basic and common sense principles. 

The author discusses on several occasions the practices of his own public relations firm, as well as, the lessons he learned from his father.  The book was a quick read and broken down into twenty-three short chapters.   The length of the chapters was fine but it seemed that the book was all over the place.  The author would tell a story and then he would quickly jump to something else.  It may have been more effective to elaborate on some of the stories that were told as it may leave the reader wanting to turn the page. 

This book was difficult to get through, though the principles were excellent, the way the book was written seemed more like an advertisement for the author’s public relations company.  Again, the principles that the author discusses are tried and true but the delivery could have been more effective.

Disclosure of Material Connection: I received this book free from the publisher through the BookSneeze®.com <http://BookSneeze®.com> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <http://www.access.gpo.gov/nara/cfr/waisidx_03/16cfr255_03.html> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”







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